About us

About us

Rio Nasty is a unique lifestyle brand created to empower women to be the best version of themselves while on their journey to achieve their goals. Born in the USA and made 100% in Brazil, we take great pride in the products we offer.

With a collection that embodies a cohesive, sophisticated high fashion, our technical fabric is the perfect material for our bikinis and activewear. It smooths and defines the contours of the body while being very supportive, durable, highly elastic and breathable.

Before incorporating late in 2015 and launching in early 2017, we imagined an active and beachwear line that was far beyond of traditional fabrics, not just beautiful and sensual, but luxuriously soft, unique and comfortable and yet practical for any daily occasion. Whether you’re running from workout to work, swimming on your favorite island beach or doing casual day-to-day errands Rio Nasty feels great, looks great and performs like no other.

Inspired by a love for the beach culture of Rio, global travel experiences and the California healthy-lifestyle, where we are based, our beautifully fitting pieces for high performance are made for every occasion.

Each piece in the Rio Nasty collection is uniquely designed for everything a woman might want during her workout and beach. Ranging from sporty to classic, our multifaceted collection exceeds the standards to help you to perform under the toughest conditions.

We give our customers a solid balance between fashionable and comfortable, while flattering and sculpting all body shapes and sizes. Never sacrificing comfort or luxury.

We celebrate life. We celebrate a healthy lifestyle. We celebrate every woman’s body. We celebrate you!


Why Rio Nasty?

Definition: Nasty…"a word used to describe someone’s excellent ability at something or to describe something that is ridiculously good".

When we embarked on this journey we had to come up with a company name. We wanted a name that was out of the traditional, “unique” and would embody the urban beach culture of Rio de Janeiro with a formula of elegance and sexiness.

That’s’ why Rio Nasty …it was perfect!


The Sugarloaf-Logo

Rio is known worldwide for its beautiful nature and one of its iconic marks its the Sugarloaf Mountain which is a peak that rises 396 meters high and presents a bird’s eye view of Rio de Janeiro from the mouth of Guanabara Bay. More than a million tourists visit Sugarloaf every year to enjoy a breathtaking view of surrounding beaches, mountains and forests.

Our logo inspired by the Sugarloaf couldn’t be more appropriate for our brand that is passionate for nature and this beautiful place...


Our passion

Inspired by Artisan tradition with a combine love of fitness, world travel and beauty, Rio Nasty brings function and fashion into one. Our vision extends beyond our products. It started as a passion to deliver unique designs inspired by our extensive travels and experiences to remote regions around the world. These are translated into ‘’unique custom prints’’ that reflect those experiences.


The prints

The first collection of Rio Nasty was inspired by Amazon, and its surroundings. The prints reflect the perfect balance between the forest and its inhabitants. Our collection of women’s Swimsuits and Activewear bring together an enticing mix of bold prints and new seasonal colors. We hope our new unique prints and stelar designs help spark the excitement of the new season.


Our misson

Rio Nasty was launched with a mission to truly fuse performance and style.

Our goal is to create unique bikinis and active wear apparel designed to perform at the highest levels and provide the most flattering fit along with being comfortable and innovative as they are chic.

Since we know you are definitely going to be wearing your active wear well beyond your workout, and we want to make sure you feel comfortable swimming on your favorite beach, we obsess about the way our clothing feels and makes you feel. Crafted from luxuriously soft, moisture wicking, and anti-microbial fabrics each piece is meticulously designed then sweat and stress tested by our team to ensure optimal comfort and performance. With unique styles and prints, we think of each woman and how she would feel in each piece we craft.


Material

With quality as our goal, all of our products are made from a sportswear fabric called New Zealand and Beachwear fabric LYCRA XTRA LIFE® fiber, which are very soft like cotton, non-fading and stain resistant.

This special material have a four-way stretch for great compression and support, offering the correct muscular compression needed for the active woman.

Some other benefits include:

  • UV protective
  • Super stretchy
  • Supportive
  • Fast drying
  • Moisture wicking
  • Retains shape
  • Color Fast
  • Stretches five times in lenght with full recovery.

Rio Nasty values the highest quality performance fabrics with the most technical print techniques available.

From cut to color to cloth, an uncompromising commitment to performance… is just where begin.

We provide the ultimate in luxury active wear and designer bikini styles. We only offer the best for our clients. Be bold, never basic. Be as “Nasty" as you want to be!


We offer awesomeness!